Shane Snow Journalist, Geek At least 3 top Wired editors have jumped ship in the last year to lead editorial and strategy at nontraditional, or essentially brand, publications: Wired.com Editor in Chief Evan Hansen moved over to Medium. Wired Opinion… Continue Reading →
Tara Hunt 成功的內容營銷，可由4個部分組成： A. Product These are posts about your product itself: the features, the benefits, the comparisons and the contrasts. It’s the who, what, when, where and how of what you are selling. Product posts are the “me, me,… Continue Reading →
部分用戶可以在 Google Play 下載，撰文這刻，只有約5萬用戶下載（我的HTC和ThinkPad Tablet也不支援）。不過，心水情的用戶，如果望望 Play Store 的用戶評分，就會看見「1星」負評佔了大多數。 重要文章 Hours in, Facebook Home suffering from poor Google Play reviews as 48% of users award it 1 star Facebook’s Latest Home Commercial Is Just The Right Amount Of Weird Facebook Home… Continue Reading →
Jeff Bezos: “long-term thinking squares the circle. Proactively delighting customers earns trust, which earns more business from those customers, even in new business arenas. Take a long-term view, and the interests of customers and shareholders align.” 重要文章 Henry Blodget Helps… Continue Reading →
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淺談Content Marketing
睇見毛記電視同Snickers廣告有感。而家有個buzzword係人都講：Content Marketing。其實又有幾多人，能夠了解其真義？ Marshall McLuhan在《理解媒介》中 ，形容媒介所載的內容為「盜賊帶著的一塊鮮肉」，用處是引開人們思想的看門狗。 換言之，當你以為自己睇緊既係內容，其實你接收緊某種立場。即係無形之中，植入咗一種想法。 科學少少既比喻，你行山時四圍𥄫，你以為自己睇緊一坐山一片山林，其實你係睇緊既係太陽射出的光粒子。 係呢一刻（至未來一段長時間），世上最有影響力媒介叫facebook。跟據harvard研究報告同較早新聞指出，facebook已有足夠的能力（包括你簽咗既用戶政策），籍更改newsfeed的內容推送方程式，直接影響受眾的情緒及行為，直接令人更開心，或者更唔開心，久而久之，情緒又會影響言論，而言論又將會反映於行為上⋯ 所以話，媒介本身就是最高層次的Content Marketing，較傳統的說法就是「The medium is the message.」 而重點係，我們是否相信現代人擁有真正獨立思考的能力？