Tag SOLOMO
1. 完完全全美國 Motorola VP Global Brand and Product Marketing, Brian Wallace: What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Fort Worth, Texas 2. 可以個人化的智能手機？ Brian Wallace… Continue Reading →
[vimeo http://www.vimeo.com/68765934 w=500&h=281] Introducing Video on Instagram from Instagram on Vimeo. 其他重要內容 It’s no accident Facebook made Instagram’s new videos exactly as long as a television commercial Instagram Video Vs. Vine: What’s The Difference? Instagram Launches 15-Second Video Sharing Feature,… Continue Reading →
- The new video product is something that the service said it was planning to do for two years now.
- In a sense, video on Instagram is not a complete surprise. After the rise of products like Viddy and Socialcam last summer, many have expected some sort of mobile video offering from either Facebook or Instagram.
- Facebook has gone after competitors in the past with varying degrees of success. Poke has been a spectacular flop. Same with the Quora-like Facebook Questions, and the very Foursquare-ish Facebook Places.
- In other words, just because Facebook is aping your product, doesn’t mean you’re gonna get crushed.
印象中，Facebook 推出新產品的 Track Record 不太理想。無論係 Graph Search，還是係 Facebook home，以 Facebook 的雄厚實力而言，至今 User Acquisition 的成績實在不及格。 換上 Instagram，表面上係不同的兩個 Internet Brand，內裡其實係同一家公司，結果又如點？ 大家好快就知，因為這兩日，Instagram 好可能會推出短片產品，發佈地點係 Facebook 總部： The new video product is something that the service said it was planning to do for two years… Continue Reading →
"I wear glasses because I have to. I don't know a lot of people who wear them because they don't have to," he said. "I think the wrist is interesting. The wrist is natural."Apple is widely considered to be developing a "smartwatch," with analysts speculating that it could have a 1.5- to 2-inch display, with technology similar to the iPod Nano, on sale in 2014. He also acknowledged the company's stock price, which has fallen 21 percent over the past year. "It's been frustrating for investors and all of us," Cook said. "What we have to do is focus on products." 相關內容：
“I wear glasses because I have to. I don’t know a lot of people who wear them because they don’t have to,” he said. “I think the wrist is interesting. The wrist is natural.” Apple is widely considered to be… Continue Reading →
「亞洲網絡廣告市場還看中小企。」Google亞太區總裁Karim Temsamani道出公司未來在亞洲的發展策略，原來不是跨國大型企業客戶，而是全力爭取中小企廣告客戶。他指出，網絡正在改變營銷活動的潛規則，更揚言以小勝大的時代即將展開！
此刻亞洲網絡廣告市場，仍以個人電腦上的搜尋式和展示式廣告為主，但全球個人電腦的出貨量最近已見放緩跡象，其主要原因，是近年由iPhone觸發的手機革命，促使智能手機和平板電腦的堀起，並且在生活上逐漸取代傳統的個人電腦。
亞洲人口眾多，智能手機和平板電腦的普及率理想，手機上的流動廣告，將會是網絡廣告市場的下一個增長重點。有見及此，Google早年收購Android公司，將其定位為智能手機的開放平台，這策略在近年已收成效，Android手機在各方面的數據，已呈現出超越蘋果iPhone的成績。
Temsamaniq表示，現在是中小企業的絕佳時機，因為現在的中小企業擁有過去任何一家中小企業所沒有的優勢，可以透過關鍵字廣告、影音廣告、流動廣告的方式接觸到數百萬的人群，與十年前最基本的實體營銷活動達到一樣的功效，卻耗費更少的成本並可評估它的成效。
從數據顯示，亞洲的中小企業，比西方歐美要多，亦更成熟。以印尼、中國、澳洲和日本的中小企業為例，對國家GDP所佔比例超過60%。至於香港的約30萬中小企，亦佔整體GDP的約50%。根據資料，中小企業在搜尋引擎的廣告花費比例為66%；截至去年中，本地網絡廣告市場約值1億美元，佔總廣告支出約 5%，年增長為13%。
亞太區中小企業營運總監 Kevin O’Kane指出，網絡讓營銷不受限於企業規模和資源，其中一個原因，是由於在網絡世界，沒有了地理限制的問題，中小企業的在地市場，由從前可能是一個城市，擴大到整個亞太區甚至全球。
香港三和珍珠寶石的Franco Fung表示：「多年來面對開拓其他國家客源成本高昂、風險高的問題，在使用網絡營銷以後，可以利用Google提供的工具去探測潛在市場，讓客源已跨展至歐洲、俄羅斯與沙烏地阿拉伯等新市場，相比傳統到海外參展，或於報章雜誌上刊登廣告更加有效。」
Google亞太區總裁Karim Temsamani道出公司未來在亞洲的發展策略，原來不是跨國大型企業客戶，而是全力爭取中小企廣告客戶。
Dylan Tweney
Executive Editor at VentureBeat
- For Health Care
- Google Glass makes a lot of sense in health care, for instance. Doctors and nurses could use Google Glass to look up prescription details, access patient health records, see reminders about their next appointments, and even get better at recognizing patients' faces.
- It could enable health care providers to do all this without having to touch a keyboard or a screen with their hands (or even, god forbid, paper).
- While it might seem creepy to take a picture just by winking, that is exactly the control gesture needed by people who don't have hands.
- Google Glass could be an amazing note-taking and content-generating device that lets them shoot videos and photos as they cover a scene in real time.
- For Game Designer
- Glass presents tempting opportunities to overlay the real world with imaginary video game elements
- For Tourist
- Imagine walking through a neighborhood in Paris, using an app like Findery to view geotagged notes about historical events that happened in a place.
Dylan Tweney Executive Editor at VentureBeat For Health Care Google Glass makes a lot of sense in health care, for instance. Doctors and nurses could use Google Glass to look up prescription details, access patient health records, see reminders about… Continue Reading →
Sundar Pichai
SVP, Chrome and Apps, Google
Can’t it be confusing having two operating systems?
It’s a world of multiple screens, smart displays, with tons of low-cost computing, with big sensors built into devices. At Google we ask how to bring together something seamless and beautiful and intuitive across all these screens. The picture may look different a year or two from from now, but in the short term, we have Android and we have Chrome, and we are not changing course.
As Android’s new head, what do you see as the biggest challenge?
I see huge opportunity, because it is just shocking how much of the world doesn’t have access to computing. In his book Eric [Schmidt] talks about the next 5 billion [the people on earth who aren’t connected to the internet who soon will be]. That’s genuinely true and it excites me.
What does that mean when a company like Facebook comes out with Home, which changes that experience?
To Mark [Zuckerberg], people are the center of everything. I take a slightly different approach. I think life is multifaceted: people are a huge part of it, but not the center and be-all of everything.
Talk about Samsung..
Historically the industry has had long stable structures. Look at Microsoft and Intel. They were very codependent on one another, but it served both of them well. When I look at where computing needs to go, we need innovation in displays, in batteries. Samsung is a world leader in those technologies.
Finally, you had a pretty full plate with Chrome and Apps, and now you’re handling the world’s biggest phone platform in addition. How are you managing?
I have a secret project which adds four hours every day to the 24 hours we have. There’s a bit of time travel involved.
source: http://www.wired.com/business/2013/05/exclusive-sundar-pichai-reveals-his-plans-for-android/
Sundar Pichai SVP, Chrome and Apps, Google Can’t it be confusing having two operating systems? It’s a world of multiple screens, smart displays, with tons of low-cost computing, with big sensors built into devices. At Google we ask how to… Continue Reading →
1) Focus on Your One Percenters Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of mouth. Despite her tens of millions of followers in social media, she focuses more on the die-hard fans that make up a small but valuable part of the fan base. 2) Lead with Values Gaga differs from many of her contemporaries by standing up for issues that she cares about and for sharing her values. Leading with values is not easy - and may lead to some people, who disagree with your values, not wanting to do business with you. But when done with integrity and commitment, some customers will also go out of the way to reward you with their loyalty. 3) Build Community She built her own social network for the die-hard fans called LittleMonsters.com. Fans set up profiles, post fan art and photos, message each other, and find links to concert dates. They even get their own LittleMonsters.com e-mail address, linking their online identity to Gaga. The pop star is on the site weekly, posting special messages to fans, “liking” and commenting on their fan art, and participating in chat discussions. 4) Give Fans a Name In essence, a name gives your fans something further to join, to be part of, and to feel connected to. The simple act of referring to themselves by the name gives customers a strong sense of belonging. 5) Give Them Something to Talk About You don't need to wear a meat dress to get people talking. But you should think about what you can say and do to get your customers and fans talking about you in a positive way. Whether it's a VIP club, surprising and delighting customers, a color that really stands out, or something else entirely, in general, the more you give people to talk about, the better.
Dave Kerpen CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker 1) Focus on Your One Percenters Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of… Continue Reading →