Tag Hunter Walk
These are both absolutely true yet it doesn't matter - video discovery startups are flawed products and even worse businesses. Why? Because they don't fit into a consumer's mental model. They're fine products - several are very well-designed - and I'm sure many user studies provide answers like "oh yes, I totally need this," but in reality there's no habit being formed. Here's why:1. Verticalized content needs context not just collections. 2. Horizontal content needs to solve search not just browse or curation. 3. Social video is not a standalone product, just a signal. 4. It's hard to make money on other people's video when you can't monetize it directly.
Hunter Walk YouTube, Google, Second Life, Conan O’Brien These are both absolutely true yet it doesn’t matter – video discovery startups are flawed products and even worse businesses. Why? Because they don’t fit into a consumer’s mental model. They’re fine… Continue Reading →