3hk拿下了3G iPhone代理權,鐵定7月11日發售。朋友告知,原來他們暗地裡已先向Hedge Fund進行推銷。
朋友的朋友在Hedge Fund打工,公司不算大,僅二三十人,卻吸引到3hk的推銷人員登門。坦白說幾十張合約不算什麼,如果情況不是個別sales偷步,很可能就是3hk已急不及待要尋覓early adopter,策略上選定了金融界的才子佳人,作為3G iPhone的形象代言人。
「點解唔搵我地呀?話晒係做IT,佢地只不過係金融機構!」「梗係啦,Hedge Fund喎,人地大把錢呢!」跟同事們說,他們馬上吱吱喳喳地討論,煞是好笑。「傻既,做得金融界梗係個個西裝骨骨、渣靚車、戴名表,唔係咁邊似樣呀,邊可以吸引其他人跟住轉用iPhone呀!」連女秘書也忍不住插嘴。
其實iPhone已出了一年,對Apple最著迷的一群人,大概人人手上已有一部了,而且3G跟2G兩個版本,最大的區別,反而是網絡速度。如果說金融業對獲取資訊的速度需求很大,其實也錯不到那裡去吧。
我曾在Telco混過日子,其實現在的marketing已變得很科學化,畢竟ISP很清楚顧客的一舉一動。比方說,一個比較貴的新合約計劃,就像3G iPhone好了,它們一定會先翻查數據庫,把數據用量最高的用戶直接揪出來,再upsell或怎樣。反之,一名完全沒有用過流動數據服務的客戶,很可能就不會那麼快收到關於3G iPhone電話推銷。
現在網上除了流傳合約月費介乎於350至450之外,也傳出以富士康為首的生產商們,可能無法支持Apple實現第三季內賣出1200萬部iPhone的計劃。所以思哲最擔心的,反是到時3hk有沒有足夠貨源賣街。
《2008年6月26日刊於蘋果日報》
差不多同期,財經界靚女莎拉給我forward以下的訊息,朋友說,Hedge Fund收到的月費計劃跟這很接近:
「萬眾期待的3GiPhone將於下月11日登陸香港,粉絲們除關心iPhone的機價外,亦關注上網數據費用。
網上討論區昨日流傳一個「3」的iPhone月費計劃價目表,即時引起網民熱烈討論。
當中提及客戶除要繳付最低的基本通話月費外,還必須簽下為期兩年、每月228元無限上網數據傳輸服務費的合約,換言之,用戶每月最少要支付356元至416元電話費。
價目表還提及「3」發售的3GiPhone,8G售1,580元,16G則售2,380元,客戶要預繳1,000元,之後分24個月回贈。
每名客戶要簽兩年合約,現有客戶可沿用舊計劃,新客上台最低要參加188元通話月費計劃,轉台客戶可選128元通話月費計劃。」
June 26, 2008 at 6:14 pm
月費咁貴想多人用都難(-_-|||
希望可以有破解,上第二d台~
June 26, 2008 at 8:23 pm
其實也不一定獨家代理,等多一會,觀望觀望吧。
不過,某同事也說,3hk從公佈到真正發售相隔太久了,令許多本來熱血沸騰的準買家冷靜下來。畢竟,連同兩年合約計算,那部3G iPhone其實是不便宜的。
June 27, 2008 at 11:26 am
silly timing! they tried to lure and lock in customers soon after apple’s annoucement of the 3G iphone. it’s well easy to hype things up in HK. this precisely explains why such a hype will die out soon in such a fast-moving market like HK.
plus soonner or later, bootleg iphones will be available in HK and they will surely have a big negative impact to Hutch 3’s exclusivity.
ok. let’s go back to the hardware. i’ve heard many friends saying iphone is a good multimedia media device (or a head-turner, something stands out of a crowd), but far from a good phone. if this 3G version is merely a 3G version of the old phone, i don’t see a compelling reason for people to buy it.
if i were the product developer at apple, i could have made this 3G version look and feel way different from its predecessor. although this means higher costs, it’s worth the money to make the new phone different. they could have considered some cosmetic changes. cheap suggestions : new user interface, new icons, a few more crappy games or apps. costly suggestions : slimmer body, different colour, finishing etc… at least this gives people a good reason to show off.
having said that, I strongly believe this 3G version is simply a minor update to the product line-up. it’s just like how windows ME fits into the gap between win 98 and winxp.
June 27, 2008 at 4:35 pm
有無人知htc個plan係點?
不過htc個機價都有少少貴