Jonah Berger
Wharton Professor and Author of NYT Bestseller, Contagious: Why Things Catch On
- Pre-Commit. Decide how much time you want to spend in advance. Once it goes off, you have to choose whichever option you were looking at last.
- Take A Break. Stepping away for a few minutes and doing something else will provide some needed perspective and help you see whether a particular decision is really worth the effort.
- Satisfice. People often maximize, trying to find the best possible option. But in many cases, any of the options would make you quite satisfied. Flip a coin. Either option is great.
重要內容
- Make Better Quality Decisions with the Help of This Spreadsheet
- Geek to Live: Four ways to make a big decision