#AGI WhatsApp 宣佈將於未來幾個月內推出廣告與訂閱功能，但在歐盟市場會延至 2026 年才實施，以回應對資料隱私的強烈關注。Meta 計劃整合 Facebook 與 Instagram 的個人化資料，但表示僅在用戶主動連結帳號後才會進行。歐盟監管機構已表明將密切審查，這場隱私與商業模式的角力尚未落幕。
WhatsApp plans to launch ads and subscriptions globally soon, but EU users won’t see them until 2026 due to privacy scrutiny. Meta’s strategy involves using data from Facebook and Instagram accounts, raising red flags with EU regulators. WhatsApp insists the rollout will be privacy-focused and opt-in only, but watchdogs remain cautious.
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Full article https://www.politico.eu/article/whatsapp-meta-ads-eu-facebook-instagram-2026/