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Go-to-Market vs Go-to-Customer

Norbert-Kriebel Norbert Kriebel Principal Analyst, Sales Enablement PROFESSIONALS This (Go-to-market) is like trying to see something clearly after putting frosted glass in your own way. Both Markets and Products are ultimately defined by the people who use them. Knowing your customer means clearly understanding:
  • The people who measure the value of your offering(s) with their wallets
  • The people who are trying to understand how your offering(s) help them be successful
  • The people who require different forms of communication – content and conversations - to clearly understand the value your organization delivers to them
  • The interconnections between these people, business drivers, and budget sources that need to be aligned for your value to be realized
vision_i

Norbert Kriebel Principal Analyst, Sales Enablement PROFESSIONALS This (Go-to-market) is like trying to see something clearly after putting frosted glass in your own way. Both Markets and Products are ultimately defined by the people who use them. Knowing your customer means… Continue Reading →

WWDC 門票兩分鐘售清!

Steve-Jobs-Keynote-at-WWDC-2010 每年的WWDC,都是果迷朝聖的其中一個大日子。 去年2012,WWDC門票在2小時內售清,2011年是12小時,2010年用了8天的時間。 來到今年2013,竟然在2分鐘內售清! 為什麼?有人大手掃貨嗎? wwdc_2013_sold_out 重要內容
  1. Tickets for WWDC 2013 Sell Out in Two Minutes
  2. End WWDC

每年的WWDC,都是果迷朝聖的其中一個大日子。 去年2012,WWDC門票在2小時內售清,2011年是12小時,2010年用了8天的時間。 來到今年2013,竟然在2分鐘內售清! 為什麼?有人大手掃貨嗎? 重要內容 Tickets for WWDC 2013 Sell Out in Two Minutes End WWDC

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