Jonah Berger

Wharton Professor and Author of NYT Bestseller, Contagious: Why Things Catch On

1. Pre-Commit. Decide how much time you want to spend in advance. Once it goes off, you have to choose whichever option you were looking at last.
2. Take A Break. Stepping away for a few minutes and doing something else will provide some needed perspective and help you see whether a particular decision is really worth the effort.
3. Satisfice. People often maximize, trying to find the best possible option. But in many cases, any of the options would make you quite satisfied. Flip a coin. Either option is great.

重要內容

1. Make Better Quality Decisions with the Help of This Spreadsheet
2. Geek to Live: Four ways to make a big decision