One company is practically synonymous with coffee in America. Their stores are so ubiquitous, they’ve become the most reliable bathroom option for the residents of NYC. This company has done more to popularize coffee than any other: Starbucks. We are greatly indebted to them.
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Adding to Michael’s answer, part of Starbucks’ success was their willingness to change with customers’ wants and needs (and copy the successes of other chains). At first, Howard Schulz was adamant about only serving traditional coffee drinks (espresso, cappuccino, latte, machiatto).
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When you hear about some company raising millions of dollars in Silicon Valley, it’s often peddling something a little more high-tech than coffee.
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When you hear about some company raising millions of dollars in Silicon Valley, it’s often peddling something a little more high-tech than coffee.
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