Animoca Brands蕭逸表示，區塊鏈遊戲的理念，在於讓玩家在遊戲投入的時間可變成實際回報。（黃勁璋攝） Read more: https://bit.ly/2C4PpAz
為什麼星巴克、可口可樂、海尼根總是有辦法讓消費者為他們的行銷活動買單？為了讓主要目標客群或是潛在消費者，能夠提升對品牌的認知，增加使用者對品牌的涉入程度，進而產生忠誠度，甚至是再次光臨（Reintention）。 Read more: http://bit.ly/2qzXmrS
One of the most practical uses of gamification is in helping people boost their productivity and manageably transform their challenging goals into reality. Success of course, does not come from mere inspiration. It is the result of consistently achieving small goals…. Continue Reading →
The idea of rewarding yourself to build better behaviors isn’t new, even if the phrase “gamification” is. There are more tools out there to turn everything into a game than are worth trying, but the best can really get you… Continue Reading →
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