Claire Diaz-Ortiz
Social Innovation Manager
Twitter

People talk frequently about the art of the start, but I think it’s the art of the stop that really sets apart success from failure. Yes, you need to know when to get up and get going.

Fact is, Stopping is hard, but it’s you can comfort yourself that — usually — it’s easier than starting. So make sure it’s the dead end that you must stop:

When you need a personal break.
Burned out? Overwhelmed? Not getting done what you need to do, and creating problems at work and home in the process?

When your company or project needs to pause.
Is your company or project burning the candle at both ends? Can you take a pause from a specific contract?

When someone on your team needs to leave.
Got a team member that may best excel elsewhere? Maybe it’s time to stop lighting a fire under him with new projects.

When the company has wound down.
Is your company on its last leg, but no one is sure what is the next step?

Connect Claire Diaz-Ortiz now via linkedin.

Norbert Kriebel
Principal Analyst, Sales Enablement PROFESSIONALS

This (Go-to-market) is like trying to see something clearly after putting frosted glass in your own way.

Both Markets and Products are ultimately defined by the people who use them.

Knowing your customer means clearly understanding:

The people who measure the value of your offering(s) with their wallets
The people who are trying to understand how your offering(s) help them be successful
The people who require different forms of communication – content and conversations – to clearly understand the value your organization delivers to them
The interconnections between these people, business drivers, and budget sources that need to be aligned for your value to be realized

Go-to-Market vs Go-to-Customer