Tag China
On a recent afternoon, Sun Zhicheng, a 70-year-old retiree from Shanghai, walked into the cafeteria of the Ikea store in the city’s central Xuhui district, just as he has every Tuesday and Thursday for the past three years. Read more:… Continue Reading →
China has bolstered its claim to leadership in the highest reaches of computing with a supercomputer that was built with domestic processor chips. Read more: http://on.wsj.com/28KauCi
Every few years, China’s tech industry sees a new bubble: a few years ago, it was Groupon-like services; then it was “O2O” (online-to-offline). Now Chinese investors are speaking of a bubble in live streaming apps, which number in the hundreds…. Continue Reading →
Mark Zuckerbeg’s charm offensive in China won’t let up. Over the past few days the Facebook founder and CEO published a controversial photo of himself jogging in smoggy Beijing, and met in person with China’s Minister of Propaganda—an unprecedented move… Continue Reading →
China’s effort to flush out threats to stability is expanding into an area that used to exist only in dystopian sci-fi: pre-crime. Read more: http://bloom.bg/1LKKGSZ
Shanghai-based startup O2 (氧气) has managed to achieve something that global lingerie brands like Victoria Secret have not: crowdsourcing lingerie ads from their users. “[Our models are] from all over China,” says Daini Xu (徐黛妮), the CEO of O2. Read… Continue Reading →
Tech in Asia is an online technology news startup based in Asia, with team members all across the region. I have met their founder Willis Wee in person few weeks ago in SG, they write news about Asia and curate from other sources they think… Continue Reading →
Kai Fu Lee CEO at Innovation Works If you think Prism has made a mess in the US, you should see the reaction in China: 1. The overall tone was very clear – microbloggers were angry about the perceived hypocrisy,… Continue Reading →
「亞洲網絡廣告市場還看中小企。」Google亞太區總裁Karim Temsamani道出公司未來在亞洲的發展策略，原來不是跨國大型企業客戶，而是全力爭取中小企廣告客戶。他指出，網絡正在改變營銷活動的潛規則，更揚言以小勝大的時代即將展開！
此刻亞洲網絡廣告市場，仍以個人電腦上的搜尋式和展示式廣告為主，但全球個人電腦的出貨量最近已見放緩跡象，其主要原因，是近年由iPhone觸發的手機革命，促使智能手機和平板電腦的堀起，並且在生活上逐漸取代傳統的個人電腦。
亞洲人口眾多，智能手機和平板電腦的普及率理想，手機上的流動廣告，將會是網絡廣告市場的下一個增長重點。有見及此，Google早年收購Android公司，將其定位為智能手機的開放平台，這策略在近年已收成效，Android手機在各方面的數據，已呈現出超越蘋果iPhone的成績。
Temsamaniq表示，現在是中小企業的絕佳時機，因為現在的中小企業擁有過去任何一家中小企業所沒有的優勢，可以透過關鍵字廣告、影音廣告、流動廣告的方式接觸到數百萬的人群，與十年前最基本的實體營銷活動達到一樣的功效，卻耗費更少的成本並可評估它的成效。
從數據顯示，亞洲的中小企業，比西方歐美要多，亦更成熟。以印尼、中國、澳洲和日本的中小企業為例，對國家GDP所佔比例超過60%。至於香港的約30萬中小企，亦佔整體GDP的約50%。根據資料，中小企業在搜尋引擎的廣告花費比例為66%；截至去年中，本地網絡廣告市場約值1億美元，佔總廣告支出約 5%，年增長為13%。
亞太區中小企業營運總監 Kevin O’Kane指出，網絡讓營銷不受限於企業規模和資源，其中一個原因，是由於在網絡世界，沒有了地理限制的問題，中小企業的在地市場，由從前可能是一個城市，擴大到整個亞太區甚至全球。
香港三和珍珠寶石的Franco Fung表示：「多年來面對開拓其他國家客源成本高昂、風險高的問題，在使用網絡營銷以後，可以利用Google提供的工具去探測潛在市場，讓客源已跨展至歐洲、俄羅斯與沙烏地阿拉伯等新市場，相比傳統到海外參展，或於報章雜誌上刊登廣告更加有效。」
Google亞太區總裁Karim Temsamani道出公司未來在亞洲的發展策略，原來不是跨國大型企業客戶，而是全力爭取中小企廣告客戶。