Tag: advertiser

Digital Advertising in 2022

Six years ago tomorrow, in The Reality of Missing Out, I wrote that the digital advertising market was settled, and Google and Facebook won: I have been arguing for a while that in the aggregate the tech sector is fine, and the state of advertising-based services is a perfect example of what I me

The Microsoft LinkedIn Deal: What it means for advertisers

While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers.