Kodak 破產後華麗轉身,南韓開出 123 間服飾店

Kodak 在破產後轉型,於南韓成功打造時尚品牌,目前已開設 123 間服飾店。從菲林老牌變身為潮流文化象徵,並計劃進軍中國與全球市場。這次轉型背後是授權經營策略的成功示範,也凸顯品牌遺產與新定位的力量。

Kodak reinvents itself from film giant to fashion icon in South Korea, now operating 123 trendy apparel stores with plans to expand into China and beyond. It’s a stunning brand revival driven by strategic licensing and cultural cachet.

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Full article https://unwire.hk/2025/07/01/kodak-fashion-south-korea/news/

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