#hkstartups Gwyneth Paltrow 奇招現身冷靜場面！因 Astronomer CEO 與同事在 Coldplay 演唱會上被「kiss cam」拍下親暱舉動而引發辭職風波，品牌竟請來 Coldplay 主唱 Chris Martin 前妻 Gwyneth 拍片擔任臨時代言人，用幽默方式帶過公關災難。Paltrow 在片中故作嚴肅回應：「是的，Astronomer 是最適合運行 Apache Airflow 的地方！」社交媒體觀眾反應熱烈，品牌知名度也因此爆升。
Gwyneth Paltrow steps into the PR hot seat! Following the viral “kiss cam” scandal involving Astronomer’s CEO and HR chief at a Coldplay concert, the data startup enlisted Chris Martin’s ex-wife to star in a tongue-in-cheek crisis response video. Playing the role of interim spokesperson, Paltrow offered deadpan quips while slyly promoting Astronomer’s data tools—proving once again that humour can be a powerful PR remedy.
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Full article https://www.independent.co.uk/life-style/gwyneth-paltrow-coldplay-kiss-cam-chris-martin-andy-bryon-b2796471.html