// Building and maintaining a Web3 community is hard, costly and time-consuming. Communities are always on and require significant investment in moderation and setup. However, not all projects require a community. Projects like Tiffany’s NFTiff, for example, simply extend the value of other communities through collaboration, rather than creating an entirely new community. https://www.adweek.com/brand-marketing/customer-experience-has-been-pretty-bad-in-web3-heres-what-you-can-do-about-it/ //