#hkstartups
美團旗下外送品牌 Keeta 在香港市場上大展拳腳，以步兵與騎兵制度建立獨特營運文化，迅速擊退 Deliveroo 成為新霸主。隨著中國經濟放緩，美團藉香港測水溫拓展海外版圖，這場在地戰役顯示中國品牌如何重塑全球外送生態。
Keeta, Meituan’s overseas delivery brand, has reshaped Hong Kong’s food delivery market with its uniquely localised “infantry” system. As China’s economy slows, Meituan leverages Hong Kong to test global expansion, successfully pushing out rivals like Deliveroo. It’s a vivid case of a Chinese tech giant rewriting the rules in international markets.
📌 一杯咖啡價錢連接 Web3 世界 https://patreon.com/wanszezit
Full article https://www.nytimes.com/2025/07/30/business/meituan-keeta-deliveroo-hong-kong.html