自從Steve Jobs離世，蘋果增長速度放慢，是不爭的事實。與此同時，作為蘋果的緊密拍檔，鴻海的首季收入亦下跌19﹪，純利下跌2.9﹪。
關於鴻海的對策，WSJ做了一個有趣的報導，結論是鴻海亦跟Google和Amazon等互聯網企業一樣，以不同的角度去進軍內容業務，以下是部分有關內容：
Samsung Electronics Co.'s strong mobile sales haven't benefited Hon Hai because Apple's closest rival doesn't outsource to the Taiwanese company.
Besides Apple, Hon Hai also assembles PCs for
Hewlett-Packard Co., PlayStations for
Sony Corp. and mobile phones for
Nokia Corp.
The company has already made some headway with clients in China. It is assembling large liquid-crystal-display TVs for Chinese Internet-TV operator LeTV.com, smartphones for Huawei Technologies Co., and smartphones and TVs for U.S. TV maker Vizio, said people familiar with the projects. It also plans to manufacture a six-inch smartphone for Chinese TV station Hunan TV, which will come loaded with exclusive TV content.
Hon Hai's ultimate aim is to be able to supply content for all of the devices it assembles, executives familiar with the company's strategy said. The company is hiring software engineers for its research and development center in southern Taiwan, who will focus on developing mobile applications, cloud-computing technology for servers and applications for smartwatch devices. Company executives declined to disclose the amount of investments being made in software and content.