#HKSTARTUPS 🎥 播客進化成「長片 YouTube」，你仲當係聽歌咁播？《紐約時報》探討 Joe Rogan、Theo Von 等人氣 podcast 如今已全轉型為影片形式，內容長達數小時，但觀眾不單止聽——仲有唔少人真係睇住嚟煲劇咁睇。即使畫面簡單，觀眾仍愛那份「有人陪住」的感覺。這波視覺化潮流，也正重塑 podcast 的本質和未來市場模式。
Popular podcasts are becoming full-on video shows, blurring the line between traditional audio content and TV-style viewing. Shows like “The Joe Rogan Experience” and “This Past Weekend” now clock in at over 2–5 hours and draw massive audiences on YouTube. Viewers may passively stream while doing chores, or actively watch like it’s Netflix. This shift marks a new era for podcasting — one where being on screen is as crucial as being heard.
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Full article https://www.nytimes.com/2025/07/20/style/podcast-video-audience.html